Are Brochures Effective?
Simply put, yes. Marketing brochures are one of the most effective and versatile marketing tools used to inform customers of their services or products. They are simple to produce, cost effective and easy to distribute. Brochures are well worth your consideration when coming up with a marketing strategy. By creating a brief, but informative version of your organization's message, you can: Relay core ideas, Introduce new products or services, Explain existing products and services and much more. Customers can also pass along your brochures to other potential customers. This provides your business with even wider distribution of your information.

When to use brochures
Brochures come in many shapes and sizes. Often they come in a tri-fold layout and can include inserts such as business cards, coupons or additional pages and flyers. Many people have come to expect printed materials from a credible business, and brochures are a perfect medium. The low cost of brochures makes them especially beneficial for small businesses. Costs will vary based on size, paper type, and quantity, but note that printing in larger quantities will reduce the price per piece.

Brochures for trade shows
It's very common to see businesses use brochures at trade shows. That's because it works! Businesses can print large quantities to have on hand at a far lower overall cost.

Brochures for media kits
Brochures also work well in conjunction with media kits. Media kits are usually given to news organizations or publications. On top of that, a tri-fold design still allows for a colorful and catchy front page and five more separate sections for information.

By creating a brief, but informative version of your organization's message, you can include:
Descriptions of your programs
Benefits provided by your programs
Ways you're helping your intended audience
Your brochure can also be an opportunity to answer the questions that supporters, clients and members ask most often. Answering these FAQs provides a personal touch and connection with your audience.

Another inclusion can be a call to action, giving your reader the information they need to get involved. This can be information about how they can make a donation, or contacts for them to reach out to in regards to volunteering their time.