Why should you use postcards to promote your business?

Postcard marketing is affordable, even for the smallest of businesses. It’s easy to track your results and your card can tell prospective customers to bring the card into your store for a special discount. The idea behind “Bring this card for a discount!” or “Use this code and get an additional 10% off on your order!” is to give people an incentive to do business with you. Postcards are versatile, you can seek business from new prospects, and solicit repeat business from existing customers. Better yet, a postcard isn’t just something to send through the mail. You can use postcards as an oversize business cards, hang tags for your products,information sheets, or branding you and your business. Postcards doesn't waste people’s time—they don’t even have to open an envelope to read your message and postcards don’t take up a lot of space. Your customers can carry them in their pockets, or in their pocketbooks,  they can even create a postcard display on their refrigerator door! Postcards are inexpensive to print compared to other marketing methods that does the same thing.

Affordable, Targeted Advertising
Use Every Door Direct Mail® (EDDM®) services to promote your small business in your local community. If you're having a sale, opening a new location, or offering coupons, EDDM can help you send postcards, menus, and flyers to the right customers. 

EDDM Retail Features
*Great for small businesses, restaurants, realtors, and local political campaigns
*Use a USPS.com account
*Send at least 200 and up to 5,000 pieces per day per ZIP Code™
*Drop off your EDDM mailing at the Post Office™
*No special mailing permit needed
*Pay online or at the Post Office